SELLING YOUR PROJECT:
Studio-Level Thinking for Independent Creators, A 3-Part Series
Part 2: The Art & Science Behind
Creating Captivating Trailers and Posters
Join the Business of Creating Institute x Once Upon A Time x LA Film School for a candid, practical conversation on how indie creators can master the art of marketing their own work. From early pitch sizzles and ripomatics to release trailers, posters, and key art, learning to think like a studio is crucial for getting your project noticed, funded, and sold. Discover how to build high-impact assets that capture attention, translate your story into immediate marketability, and strategically position your project in today’s competitive marketplace.
Topics will include:
PANELISTS:
Mark D’Anna, Senior Vice President and Creative Director at Once Upon a Time Marketing Agency
Erica Repowitz, Director, International Creative Advertising at The Walt Disney Studios
Erin McDonough, SVP of Global Strategy and Insights at Paramount Pictures
Alex Kostich, VP of Creative Marketing Strategy at IFC
Michael Fisk, Producer of Pangram Entertainment, frmr Studio Marketing Exec. and Co-Founder of Business of Creating Institute
MODERATOR:
Jennifer Mangan: Writer/Producer, Beautiful Day Productions and Co-Founder of Business of Creating Institute
DATE: Tuesday 15 September 2026
TIME: 7:00-8:30 pm (including Q & A) with networking afterwards
LOCATION: Los Angeles Film School
COST: $25
RSVP: givebutter.com/the-art-science-behind-creating-captivating-trailers-and-posters-jkxq6o
Topics will include:
- How filmmakers can craft pitch sizzles, ripomatics, and concept trailers that sell
- Designing key art and posters that instantly communicate tone, genre, and audience appeal
- Thinking like a Studio: Turning your narrative vision into a strategic marketing plan
- How market research, data, and studio decision-making shape asset strategy and buyer perception
- How creators, showrunners, and producers can maintain influence over their project’s visual identity
- And more
PANELISTS:
Mark D’Anna, Senior Vice President and Creative Director at Once Upon a Time Marketing Agency
Erica Repowitz, Director, International Creative Advertising at The Walt Disney Studios
Erin McDonough, SVP of Global Strategy and Insights at Paramount Pictures
Alex Kostich, VP of Creative Marketing Strategy at IFC
Michael Fisk, Producer of Pangram Entertainment, frmr Studio Marketing Exec. and Co-Founder of Business of Creating Institute
MODERATOR:
Jennifer Mangan: Writer/Producer, Beautiful Day Productions and Co-Founder of Business of Creating Institute
DATE: Tuesday 15 September 2026
TIME: 7:00-8:30 pm (including Q & A) with networking afterwards
LOCATION: Los Angeles Film School
COST: $25
RSVP: givebutter.com/the-art-science-behind-creating-captivating-trailers-and-posters-jkxq6o
